Naya Health / Cognitive performance · Marylebone, London
You’re not ill. You just want your edge back.
rTMS for Cognitive Performance: Brain Optimisation at the Neural Level · London
By mid-afternoon, focus starts to slip. Decisions that used to be quick take longer. You’re not burnt out, and nothing is technically wrong, you’re simply not operating at the level you know you’re capable of, and it matters, because what you do depends on clarity under pressure.
Cognitive performance has a neural basis, and it can be worked on directly. rTMS is a drug-free approach that uses gentle, precisely targeted magnetic pulses on the brain’s executive control networks, the circuits behind focus, working memory and mental stamina. This programme is self-pay and designed around your schedule, not your diagnosis.
Ask whether this could help me A free 30-minute call with a clinician. No cost, no obligation.Check if it’s right for me- Self-pay programme, booked around you
- 0% finance with Humm
- No GP referral needed
Your first step
Talk it through with a clinician.
Leave your details and we’ll call to arrange your free 30-minute discovery call, at a time that suits you. There’s no need to share medical details here. You can tell us as much or as little as you like on the call.
Prefer to pick a time yourself? Choose your free call time
Naya Health is a CQC-registered precision brain health clinic in Marylebone, London. We offer a self-pay cognitive performance programme using drug-free rTMS to work on the brain's executive control networks, guided by NayaScore™, our own cognitive assessment. Your first call is free.
Who it’s for
Does this sound familiar?
If any of these feel familiar, a free call is a good place to start. You don’t need a GP referral.
What Naya patients report
- 93%would recommend Naya
- 77%report their symptoms improved
- 81%report a better quality of life
82% of the thinking skills we test improved, and 86% of patients improved on Response Inhibition: holding back an unwanted response.
From Naya patients we’ve followed up with, 2026. Everyone’s experience is different.
Where we work
Different areas. Different roles.
Mood, worry, focus and pain each lean on different brain networks. Your assessment and heart-brain coupling help decide where we stimulate.
Cognitive performance
Part of the networks behind self-focus, planning and attention.
An illustration, not a scan. Your clinician explains the evidence for your condition.
precision rTMS for optimised cognitive performance in london
Cognitive Performance & Executive Function: Precision rTMS for Focus and Clarity
Cognitive performance is neurological. The circuits driving it can be optimised.
At the highest level, the limiting factor is rarely discipline or drive. It is the regulatory capacity of the neural systems that sustain clarity, judgement and precision under sustained load.
At Naya Health, we use precision rTMS to strengthen the executive control networks of the brain: the circuits governing focus, working memory, executive function and cognitive endurance. Gentle, targeted, and guided by objective measurement throughout.
Non-invasive, drug-free, and guided by objective measurement throughout.
The Optimise Protocol: Cognitive Performance Enhancement · London
Designed for executives, founders, athletes, traders or those who are already operating well and want to operate with greater precision.
Each session delivers gentle, targeted magnetic pulses in three minutes of active stimulation.
Each session delivers gentle, targeted magnetic pulses in three minutes of active stimulation. Multiple sessions are possible in a single day for those on an accelerated programme. Measurable change can be observed from as little as five sessions.
NayaScore™ maps your cognitive performance across working memory, executive function, attentional control, processing speed and verbal reasoning before your protocol begins. Each domain is benchmarked against a normative dataset for your age and profile. Your protocol is then custom-designed to those results and refined throughout: doctor-led and informed by your NayaScore™ cognitive baseline throughout.
What the evidence says
Our results, then the research
Our patients
82% of the thinking skills we test improve after treatment. Our strongest result is Response Inhibition, where 86% of patients improved.
The research
A newer area, which we track carefully with NayaScore™ before and after treatment.
Our figures come from an early, growing patient dataset, not a controlled trial. Individual results vary, and your clinician will check if rTMS could be suitable for you.
NayaScore™ is proprietary to Naya Health and unavailable at any other clinic
Objective measurement
NayaScore™: Objective Measurement of Cognitive Performance
Everything you think, decide and create has a neural basis. NayaScore™ makes that basis measurable, trackable and improvable.
- 01
A clear picture of what is shifting
NayaScore™ tracks each cognitive domain across your programme, giving you and your clinical lead a precise, longitudinal view of how the brain is rewiring and strengthening over time.
- 02
A shared record
Your NayaScore™ data can be shared with your wider team or advisors, creating a clear and grounded view of your neurological baseline and how it develops.
- 03
A foundation that builds
NayaScore™ tracks your cognitive baseline across months and years, so that subtle changes are noticed early and responded to with care and precision.
- 04
NayaScore™: what objective measurement makes possible
Clients report and NayaScore™ confirms measurable improvements in focus, working memory, decision-making under pressure and cognitive stamina. The brain rewires toward greater efficiency, precision and endurance.
Read more
Drawing on validated cognitive assessment across twelve domains, NayaScore™ builds a precise baseline that reflects your brain’s current executive and regulatory capacity. Updated throughout your protocol, it gives you and your clinical lead a clear, longitudinal view of how your cognitive performance is strengthening and rewiring.
For every other system in the body, we built a measure: cholesterol for metabolic risk, VO2 max for cardiovascular performance, HRV for autonomic recovery. NayaScore™ is the measure built for the brain.
- CQC-registered clinic (at Until, Marylebone)
- 8,000+ treatments delivered by our practitioners
- Clinical team led by a consultant psychiatrist
- Marylebone, next to Selfridges
Precision, made personal
Your brain. Your heart. Your treatment.
Most clinics treat a standard spot. At Naya, we look for the target that fits you.
Heart-brain coupling uses your heart’s response to stimulation to help identify a target connected to the brain’s regulatory networks. Your clinical assessment and NayaScore™ baseline bring the wider picture into focus.
A targeting tool within your clinical plan, not a guarantee of a better outcome. Your clinician will explain the evidence for your condition.
Explore what makes Naya differentBrain networks Heart response
Not sure where to start?
Is rTMS right for me? Take the 1-minute check.
How it works
What happens, step by step
Step 1: A free conversation
A 30-minute conversation with one of our specialist clinicians about what you're dealing with, what's been tried, and whether rTMS could help.
Step 2: A doctor consultation
Before your programme begins, you'll speak with one of our doctors.
Step 3: We measure
Your NayaScore™ assessment builds an objective, multi-domain baseline of your cognitive performance, giving your clinical lead a precise starting point to design your protocol against.
Step 4: Your sessions
Each session delivers gentle, targeted magnetic pulses in three minutes of active stimulation.
Step 5: We measure again
A repeat NayaScore™ and a review with your clinician, so you can see what's shifted in your own data and agree what comes next.
Sharper connections
Focus, memory and planning rely on connection. Connections can strengthen.
Greg · Cognitive performance
“I apply rigour to every performance variable I can measure. But my brain, the asset that drives every decision I make at work, was always a blind spot. You could feel sharper or slower; you couldn’t quantify it. Naya was the first time that changed.”
Greg’s results are his own, measured over a short series in which practice effects cannot be entirely excluded. Of twelve areas measured, three improved, eight held steady and one dipped slightly. They are not a typical outcome, but an honest account of what precise, measured work on cognitive performance can reveal.
Read Greg S.’s storyrTMS for Cognitive Performance:
rTMS for executive function: Safe, Gentle, and Well Tolerated
rTMS is an extremely safe and well-tolerated treatment.
rTMS is non-invasive, needs no medication and has no recovery time. You can go straight back to work, drive and carry on as normal. The most common side effects are mild scalp discomfort or a headache during or soon after a session, and these usually settle quickly.
Read more
Seizures are rare: about 0.003% of sessions, or roughly 1 in 33,000 (a conservative figure). When one does occur, it is brief, stops on its own and leaves no lasting harm. We have never seen one at Naya Health.
Before your first session, a clinician runs a full screen covering medical history, medication, metal implants and any personal or family history of epilepsy, to confirm rTMS is right for you.
Simple pricing
One clear price, agreed up front
From £3,400 for 10 sessions
or £283.33 a month for 12 months at 0% with Humm
A shorter 5-session course is £2,850.
0% APR representative. Finance is provided by Humm. All applications are made directly with Humm and are subject to status and approval. You must be 18 or over and a UK resident.
The science, simply
Interested in the detail?
How rTMS works, what the research shows, and how your programme is designed. Each answer opens up if you'd like to read more.
BRAIN OPTIMISATION: WHERE THE BRAIN SHIFTS · LONDON
Cognitive performance has a neural basis. And neural systems can be refined.
For every other system in the body, we built a measure: cholesterol for metabolic risk, VO2 max for cardiovascular performance, HRV for autonomic recovery. NayaScore™ is the measure built for the brain.
Read more
A meta-analysis of 1,507 participants confirmed that high-frequency rTMS showed a statistically significant improvement in accuracy and reaction times in healthy adults, with the most pronounced improvements in executive function when targeting the DLPFC.
Clients report and NayaScore™ confirms measurable improvements in focus, working memory, decision-making under pressure and cognitive stamina. The brain rewires toward greater efficiency, precision and endurance.
Research
The Evidence
Precision neuromodulation for cognitive performance is grounded in a well-established and growing body of evidence.
Read more
Precision neuromodulation for cognitive performance is grounded in a well-established and growing body of evidence. A landmark meta-analysis by Xu et al. (2024), drawing on 53 studies and over 1,500 participants, confirmed that high-frequency rTMS produces significant improvements in accuracy, reaction times and executive function in healthy adults.
Your questions
Questions people often ask
How does rTMS improve cognitive performance?
rTMS uses gentle, targeted magnetic pulses to stimulate the dorsolateral prefrontal cortex, the region governing working memory, executive function, attention and decision-making under pressure. Repeated stimulation encourages neuroplastic adaptation, strengthening connectivity across the executive control networks and improving how efficiently the brain processes, holds and acts on information.
How many sessions will I need?
The optimise protocol is designed around efficiency. Each session delivers gentle, targeted magnetic pulses in three minutes of active stimulation, and clinically meaningful improvements can be observed from as little as five sessions. With multiple sessions possible in a single day, the full protocol can be completed quickly and around your schedule.
How soon will I notice improvements?
Response varies by individual, but many clients notice changes in focus, mental clarity and cognitive stamina within as little as five sessions. Some improvements continue to develop after your treatment as neuroplastic change consolidates. Your NayaScore™ baseline is measured at the outset and tracked throughout, giving you an objective picture of what is shifting across each session.
What does the evidence show for rTMS and cognitive performance?
The evidence base for rTMS in cognitive enhancement is well established and growing. A landmark meta-analysis by Xu et al. (2023), drawing on 53 studies and over 1,500 participants, confirmed that high-frequency rTMS produces significant improvements in accuracy, reaction times and executive function in healthy adults, with the most pronounced effects when targeting the DLPFC.
Is rTMS safe?
rTMS is extremely safe and well tolerated. It is non-invasive, requires no anaesthesia, and has no systemic side effects. Where side effects occur, they are mild and transient, most commonly a mild headache or some fatigue on the night of treatment. The only clinically significant risk is seizure, occurring in about 0.003% of sessions, or roughly 1 in 33,000 (a conservative figure). When one does occur, it is brief, stops on its own and leaves no lasting harm. It has never occurred at Naya Health.
Who is the optimise protocol for?
The optimise protocol is designed for executives, founders, traders and other high performers who depend on sharp, sustained cognitive function. It is also suited to anyone held back by brain fog, difficulty concentrating, or a sense that their thinking is not as clear as it should be under high demand.The protocol targets focus, working memory, executive function and cognitive endurance: the neural foundations of clear thinking under sustained load.
Not sure if it’s right for you?
Find your edge again.
Tell us a little about what you want to work on. A clinician will call, tell you more about the programme and whether it could help. It's free, and there's no obligation.
Naya Health is not an emergency service. If you’re in crisis or thinking about harming yourself, call 999 if you’re in immediate danger, NHS 111 and choose the mental health option, or Samaritans free on 116 123, any time.
Your enquiry goes directly to the Naya team. Or message us on WhatsApp.
Sources
This page is for information, not individual medical advice. Suitability, evidence and outcomes vary from person to person.
